American Moms Are Active & Influential Online

According to Nielsen, “Moms are at the center of their family’s offline life, so it’s little surprise that they’re also at the center of many of the biggest trends online as well. Whether to look up the latest product reviews or to connect with friends, families, and even brands through social networks, American moms are particularly active and influential online.”

Source: NielsenWire, May 11, 2012

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