This engaging animation portrays the heavy topic of sexual abuse without making it feel too intense. BUCK directs this spot, First Step, for ChildLine.
ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under the age of 19. ChildLine deals with any issue that causes distress or concern, one of which is unfortunately sexual abuse.
First Step is a very poignant and creative portrayal that uses audio, animated shapes and letters to tell their message.
Watch the video below. Such a powerful piece, don’t you agree?